International Gambling Event (ICE) 2025: Barcelona hosts inaugural exposition for gambling industry

International Gambling Event (ICE) 2025: Barcelona hosts inaugural exposition for gambling industry

The International Casino Exhibition (ICE), a prominent event in the global gaming industry, is set to make a significant shift in 2025, relocating from London to Barcelona. This move marks a strategic decision to broaden the event's reach and modernise the gaming industry platform.

ICE Barcelona will take place from January 19-21, 2026, at the Fira Barcelona Gran Via, positioned to become the premier global event for gaming business, innovation, and networking.

Key reasons for the move include expanding the event's reach and status, with Clarion Gaming aiming to consolidate ICE Barcelona's position as the leading business event in global gaming, attracting stakeholders from across the globe. The Fira Barcelona Gran Via offers a large, modern exhibition space suitable for supporting extensive gaming technology displays, solution providers, and regulatory forums.

The 2025 edition is expected to be the "biggest ever gathering of gambling industry professionals in history," with over 630 global exhibitors from all sectors of the gaming industry present, and over 45,000 people expected to attend.

Notable exhibitors include the Merkur Group, NEXI, Novomatic, and numerous other companies from the DACH region. The event also attracts casino operators, sports betting providers, payment providers, manufacturers of gambling software, and more.

ICE is not just an exhibition; it's also an important networking event, allowing for the making of new contacts. The event offers lectures and workshops focusing on specific topics, providing opportunities for learning and collaboration.

The move to Barcelona has already resulted in significantly more exhibitors and visitors registering, reflecting a positive response to the strategic shift. Admission to the ICE 2025 is free, but special lectures and events require advance booking and a paid ticket.

ICE Barcelona provides a unique opportunity to shape gambling policies and standards globally, with over 300 regulators expected to attend in 2025. The event also emphasises progressive initiatives such as DEIB programs and the Sustainable Gambling Zone, highlighting industry commitments beyond pure business interests.

In conclusion, the move to Barcelona enhances ICE’s role as a catalyst for international collaboration, technology innovation, and regulatory dialogue within the gambling sector, reflecting broader industry trends toward globalization and modernization. ICE 2026 promises to be a landmark event in the global gaming industry, fostering growth, innovation, and collaboration.

[1] Clarion Gaming. (2022). ICE London 2023: The biggest and best gaming event on the planet. Retrieved from https://www.icetotallygaming.com/

[3] Clarion Gaming. (2022). ICE London 2023: The biggest and best gaming event on the planet. Retrieved from https://www.icetotallygaming.com/

1. What will be the location of ICE, a prominent global gaming event, in 2026? It will take place in Barcelona, Spain at the Fira Barcelona Gran Via.
2. ICE Barcelona is aiming to become the premier global event for gaming business, innovation, and networking, attracting stakeholders from across the world.
3. The move to Barcelona has already resulted in a significant increase in exhibitors and visitors registering, reflecting a positive response to the strategic shift.
4. ICE Barcelona provides a unique opportunity to shape gambling policies and standards globally, with over 300 regulators expected to attend, emphasizing progressive initiatives such as DEIB programs and the Sustainable Gambling Zone.

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