Creative Black Luminaries in Advertising Square Off in Craig Brimm's Competition
Craig Brimm, a creative consultant at Sanders\Wingo, has created an innovative game called ADversaries. The idea for this unique competition, which pits advertising's biggest names against each other, was born from Brimm's personal thoughts a couple of months ago.
ADversaries, modelled after the brackets of March Madness, is not based on any existing game or format. Brimm developed the idea over time, nurturing it from an original concept in his mind.
The series, taking place during Black History Month, aims to highlight Black advertising professionals. In a partnership with agency owner Derek Walker, Brimm has created a platform for these industry trailblazers to shine.
Initially, the creation of ADversaries was not a collaborative effort. Brimm was the sole originator of the idea. However, his discussions about ADversaries and his pride in it have led to a fruitful collaboration with Walker.
Some of advertising's biggest names featured in ADversaries include Bill Bernbach, Jeff Goodby, and David Ogilvy. These industry legends will go head-to-head in a battle of wits and creativity.
ADversaries is more than just a game. It's a testament to Brimm's unique vision and his commitment to celebrating diversity in the advertising industry. As the series unfolds, it promises to be an exciting showcase of Black talent and creativity.
