Collaborative Spring Fling: Hipdot and Peeps Merge for a Delicious Easter Style
Kind, known for its popular snack products, has ventured into the frozen goods section with its first-ever frozen breakfast offering - Kind Frozen smoothie bowls. The collection, featuring four different flavours, is now available online on Hipdot's website and Ulta Beauty.
The smoothie bowls cater to the growing demand in the frozen breakfast market, which has seen a 7% year-over-year growth, currently valued at $3.7 billion. Kind is building on the success of its Kind Granola, which grew 22% in 2020, surpassing its category by 4%.
Meanwhile, Hipdot and Peeps have launched a limited-edition makeup collection inspired by Easter treats. The collection includes a six-shade eyeshadow palette, a four-piece sponge set, and a palette and sponge set bundle. However, the eyeshadow palette seems to be sold out on Hipdot's website.
In the world of footwear, KFC Canada has introduced basketball-themed slippers. These slippers, designed for comfort and style for ongoing basketball games, are only available to residents of Canada. KFC Canada has initiated a "Bucketdrop raffle" for its basketball-themed slippers, running from Thursday to Sunday.
It's not the first time KFC Canada has partnered with a footwear brand. Last year, they produced fried chicken bucket-inspired clogs in collaboration with Crocs.
The limited makeup collaboration between Hipdot and Peeps, released in spring 2021 in the USA and Canada, was a success. The four-piece sponge set retails at $24, and the palette and sponge set bundle retails at $40.
Kind Frozen offers four smoothie bowl flavours: Almond + Mango Pineapple Passion Fruit, Almond + Triple Berry Açaí, Almond + Chocolate Banana, and Almond + Peach Kiwi Greens. All offerings are ready to eat and can only be shipped within the U.S. and Canada.
Daniel Lubetzky, Kind founder, stated that the KIND Promise aligns well with the evolving breakfast category where better-for-you options like yogurt, smoothies, granola, and other healthier alternatives have gained popularity among consumers.
With these new product launches and collaborations, it's an exciting time for both the food and beauty industries. Stay tuned for more updates!
